New technology developed by Scanbuy in the US allows consumers to take a picture of a product barcode, get instant info about the product as well as potentially shop around for the best price, all from their mobile phones.
Special forms of barcodes can now be placed in magazine ads or even on TV. People just snap the bar code with their mobile phone and get direct access to more info, prices and even potentially purchase straight from your mobile phone.
Mobot allows consumers to snap a picture of a TV / print ad or even a t-shirt and send it to Mobot. Mobot allows readers to purchase products, get free samples, discounts or product information from the ads. If a reader sees a pair of shoes in a magazine, she only has to send a picture to Mobot to receive store locations.
Unlike Scanbuy, no additional software is required to be installed on the phone.