Nomadic Marketing is a 3-Day executive Education Course being held at the UCT Graduate School of Business from July 17th to 20th 2007. Learn how to engage a dynamic, global market online with a strategic look at new trends and technologies such as blogs, social-networks and mobile applications.
Approximately 85% of the seminars this year at Cannes dealt with exactly this topic. It's not the future, it's the present.
Oh and I'll be speaking at this event. I will share what this movement means for marketers/advertisers and how we can all benefit from this as well as showing relevant examples. It's going to be fun and I'm looking forward to it!
Shot to Dave Duarte for organising this.
Register now, as space is limited and you will miss out on some of the industry's best speakers.
On 20 April I wrote about how facebook was gaining popularity fast.
At that time in South Africa we estimated (Facebook doesn't want to tell us exactly how many) that there were about 25,000 people in South Africa on facebook. Today, 2 months later we estimate well in excess of 100,000 people!
Many people don't actually join a network, which makes it difficult to track where they are coming from.
This is not just a South African phenomenon; worldwide Facebook is growing at an exponential rate. A year ago MySpace was cool, but now it's old news and quite frankly a bit smelly.
I've just noticed that it's been 'tuesday' on most of my headings in my posts this week. Apologies for that, but the date is right or at least I think it is.
Tomorrow is my last day here. I don't really mind missing the film winners too much, but a little bit sad that I'll miss the Titanium & Integrated campaign winners as this is the category of the future.
Agencies that win here will do very well in the next year or so.
If u are interested in the cyber winners u can check out the Cannes site. Some awesome inspirational stuff http://www.canneslionslive.com/cyber/win_1_1.htm. Interesting enough, the Cyber Lions this year had 3 Grand Prix's where all the other categories, only had 1.
This just shows the scale and diversification of the interactive way of thinking. Pretty soon, we won't be able to distinguish between the media types as TV, Radio, Press, Outdoor, etc. all become interactive.
One thing struck me while looking at loads of ads and awards shows... there aren't any commercial breaks. I thought ad agencies loved commercials?!
Now riddle me this, why do we inflict commercial breaks on people when we don't want it ourselves.
The Cannes debate this year was around the re-invention of the agency model, as we all now the landscape out there has changed. A much anticipated panel discussion left many attendees frustrated.
Here's the short of it.
Dave Droga reckons we should have more ideas people and less process people in an agency - interesting thought, but doesn't really address practically how we go about this.
Chairman and CEO of Wunderman, Daniel Morel, reckons traditional ad agencies suck (or that's the impression I got). Wunderman focuses on growing sales for clients (sounds weird as I thought we all did this) and wants to move to a more pay for performance model. But also didn't really provide insights into what this re-invention should look like.
Andrew Robertson, President & CEO of BBDO avoided many a direct question on how they were re-inventing which left a lot of people wondering if they really are changing to keep pace with what's going on out there.
Jeff Goodby, co-chairman of Goodby, Silverstein & Partners spoke about how traditional creatives work on interactive projects and how they get interactive guys to shoot commercials and make ads. This way there's a learning and sharing process that happens.
There's no doubt that storytelling which traditional advertising is based on is no longer enough as people demand participation, but realistically the industry will only change once the management of these big ad agencies, get it and shift gears into the present.
Yeah, so Al Gore spoke today at a windy Cannes to a packed main theatre. He is a great speaker and I'm sure if he decides to run for office again, it's going to be a close one.
Speaking to the world's most powerful advertising executives is bound to resonate and translate to their clients.
Live Earth 7.7.07 is a world wide concert happening on the same day in 10 cities to help promote the fact that we are all responsible and can make a difference. http://www.liveearth.org/
With technology at our disposable it is now far easier and quicker to collaborate with millions of other humans to try and change the inevitable.
Spread the word.
Yesterday I attended some really great seminars.
Nokia and R/GA told us that mobile handsets is the future of online and marketing as it allows us to add targeted location into the mix. I didn't realise this but Nokia is the worlds largest manufacturer of digital cameras as well as digital music players.
Then Jeffrey Cole from the Center for the Digital Future as part of Microsoft's presentation, took us through trends coming up in the next 2/3 years.
He predicts that the film, music and print industries will survive, but will radically reduce in size. TV though he reckons will increase and move to mobile devices where people will access it during 'down time', when they don't have anything else to do.. to kill time.
Tonight's awards were media, outdoor and radio.
I'm proud to say that SA kicked ass tonight, especially in radio with 3 golds that really deserved it. It was really cool to chat to so-called competitive agencies at the after party and everyone was saying that South Africa rocked. Now, if only we could all collaborate and make things happen in our country.
But definitely the highlight of the evening was an outdoor billboard by BBDO SA that got the Grand Prix.
It was a billboard in Alexandria, a township in South Africa, outside a primary school that had solar panels to generate electricity to run the school' s kitchen. This stood out miles above anything else.
It not only was brilliant advertising, but it actually contributed to helping society.
Well done to BBDO for initiating such an awesome projct. It's going to be hard for outdoor companies in SA to not take this initiative forward.
Read more here...
The sun has finally come out at Cannes and its nice and hot :)
The coolest thing I saw today was this live interactive game. A small camera at the foot of the stage captures people's movements and then moves the paddle inside the game. I've seen footage of this before, but it was way cool being a part of it.
Spot the too-cool guy in the front. No, that's not me. I'm the one taking the picture somewhere at the back.