So, we made this 207Gti game and did a whole bunch of social networking around it, like alpha and beta releases, only they weren't releases. We just kinda sent them to people asking them to test it and give their opinions.
Two initial PS3 winners have been announced. Werner Marais came second. So we decided to stick all his notes on the site and believe me he kept lots of notes. Then we filmed him giving hints and tips on how to set a fast score.
Now we are running an exclusive competition with zoopedup.co.za community whereby one of their members can win a PS3.
Visit the site at www.207gti.co.za. Some people are actually playing the game more than 1,000 times!
Case study will eventually follow.