We've launched the all-new Corolla today.
It's a big initiative with numerous transmedia platforms. The experience website is also really cool.
The website is all about living the dream for less than you think.
My favourite part is the 'Blue Blood Points'. You can increase your points by interacting with the site and playing some of the cool games that centre around the features of the car.
Eventually you should be able to use these points towards exchanges for all sorts of goodies.
Go check it out at: http://www.toyota.com/corolla/demos.html