In December Burger King started running a campaign where they showed what happened at Burger King outlets in Nevada - when filmed by hidden cameras - customers were told they weren't serving the Whopper anymore.
Have a look at the commercial below.
When I first saw it, it looked staged and some of the responses didn't look real. I was doubtful whether this tactic would actually increase sales. Well, apparently I was wrong...
Burger King reported at their earning conference last week that this campaign helped increase Whopper sales by a double-digit percentage and 'drove significant brand relevance...'
Well done guys!
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