While Unilever is promoting its Dove campaign for real beauty to help increase the self esteem of young girls, Axe, one if it's other brands regularly use scantily clad women in its efforts to reach young guys.
Rye Clifton has mad his 'backlash' film to address the double standards from this major corporation.
That was part 1. Now Greenpeace has created a video that talks about how palm oil, used in Dove products, are contributing to Indonesia's deforestation.
And if that's not enough, there are now claims that the 'real women' featured in a print campaign were extensively retouched.
Transparency and honesty is one of the building blocks for any brand if it wants to survive in today's society. Sure Dove and Axe have different audiences, but how can one corporation speak with such a forked tongue?
Well actually it's quite easy, they are two different brands, right?
Technically yes, but they are being produced and marketed by one organisation. In the 'old days' companies could get away with this, as few people knew or cared who manufactured these brands. Nowadays it's much harder to hide as people are exposing this through engaging content.