Next week on Thursday the 27th I'll be doing a presentation on the Future of Advertising in Cape Town, South Africa. To see more details on the event go here. Really looking forward to this and doing some workshops with Dave Duarte.
I'll be covering off:
- the current state of advertising
- how this should change our thinking, using examples
- how to re-organize creative thinking, practical process
- guidelines to help evaluate work in this new marketing space
It's definitely geared at marketers and agencies who are serious about driving change in their industry. I will have lots of great case studies to share from around the globe.