Nokia has created a website where you can design and buy your own Nokia 7310 Supernova.
At this stage it looks like you can only design the cover :(
Would be great if you could decide what features the phone should come installed with. Either way it's another great way of adding usefulness to people's lives by giving them the tools to customize.
visit the website here: http://18.104.22.168/Campaigns/UK/build.html