This is not exactly up to the minute new, but after being in Patagonia for a month it's all new to me!
Ford Motor Company has developed a very useful iPhone Application. It's called Ford Flex Photo Lab and it's had over 70,000 downloads.
Essentially you can apply 'photoshop'-like filters to photos on your iphone.
This is great because they have given people a useful tool. The app also contains information about their new Flex model, 360 spins, gallery, etc.
The app was developed by Tao Agency. Awesome work.