Uwe Gutschow

Whopper Sacrifice Facebook App blows up

I wasn't going to post anything about this, but now that Facebook has shut down the Whopper Sacrifice Facebook app...

Burger King created an app that encourages people to remove 10 of their Facebook friends for a free Whopper. I guess this is all in line with proving how badly people want a whopper.

In less than a week 233,906 friends were removed by 82,771 people. So, in numbers terms this appears to have been successful, right?

Once you removed a friend it actually notified them of the 'sacrifice', to help spread the viral nature of it. This kind of notification violates Facebook's privacy policy and to be honest probably hurt a few people's feelings.

I tend to agree with Facebook on this one. Facebook is about connecting people better and more efficiently. This idea goes against that. 

It's an entertaining stunt, but not very valuable, unless you think giving up 10 facebook friends to get a free burger is worth it.

Ford Flex Photo Lab iPhone Application - very useful!

This is not exactly up to the minute new, but after being in Patagonia for a month it's all new to me!

Ford Motor Company has developed a very useful iPhone Application. It's called Ford Flex Photo Lab and it's had over 70,000 downloads.

Essentially you can apply 'photoshop'-like filters to photos on your iphone.  

This is great because they have given people a useful tool. The app also contains information about their new Flex model, 360 spins, gallery, etc.

The app was developed by Tao Agency.  Awesome work.