Burger King created an app that encourages people to remove 10 of their Facebook friends for a free Whopper. I guess this is all in line with proving how badly people want a whopper.
In less than a week 233,906 friends were removed by 82,771 people. So, in numbers terms this appears to have been successful, right?
I tend to agree with Facebook on this one. Facebook is about connecting people better and more efficiently. This idea goes against that.
It's an entertaining stunt, but not very valuable, unless you think giving up 10 facebook friends to get a free burger is worth it.