That's right. User Generated Content beat out top ad agencies for this year's best Superbowl ad.
The Doritos spot was created by two non-advertising guys (seen in the photo's on the wall in the background) as part of a Doritos Crash the Superbowl competition. It got a 8.46 score, the highest ad meter score on USA Today's 2009 Ad Meter.
My favorite, a spot for Pepsi which is based on a SNL skit (MacGruber) from the popular show MacGyver. So essentially a skit of a skit. Didn't rank very well though: 44th out of 50 ads.
I was disappointed that the ESPN coverage here in South Africa didn't have all these ads (they showed their own repeated ESPN ads).
I understand that it's because NBC runs the broadcast in the States, but superbowl adverts, like the half-time show are those extra things that make it so amazing to watch!
Posted by: Andrzej Ogonowski | February 04, 2009 at 03:06 AM