That's right. User Generated Content beat out top ad agencies for this year's best Superbowl ad.
The Doritos spot was created by two non-advertising guys (seen in the photo's on the wall in the background) as part of a Doritos Crash the Superbowl competition. It got a 8.46 score, the highest ad meter score on USA Today's 2009 Ad Meter.
My favorite, a spot for Pepsi which is based on a SNL skit (MacGruber) from the popular show MacGyver. So essentially a skit of a skit. Didn't rank very well though: 44th out of 50 ads.