Interesting new campaign for Audi
Some interesting clips started appearing on YouTube, like this one:
It's received over 160k views. There's also a YouTube Channel with more clips here.
The link at the end of the clips link through to a website that seem to be entirely about creating word-of-mouth around the concept. It basically lists number of blog posts, tweets, flickr photos and YouTube videos, but also feeds in the content on the page. No one is sure what this all means and speculation is that perhaps their launching an electric car or some other technology.
I like the idea of a concept that's so intriguing that people want to talk, debate and discuss it. Even though they have no idea what it really is. What I like even more is that Audi is letting people's speculation and comments filter up to help fuel the speculation.
So far, judging by the numbers it seems to be paying off.
Hopefully the reveal won't disappoint