Yeah sure, the purchase funnel isn't relevant anymore for reasons as long as my arm.
But if you deal with clients who aren't quite prepared to just accept that the purchase funnel now looks like a dog's breakfast or a person's colon, or a pile of spaghetti trying to find it's way through a medieval maze (ok that last one makes no sense)... then maybe this version will help a little.
If this thinking interests you, also download a presentation Don Longfellow and myself gave at USC in November last year, called Magnetic Content.
The role of social media in the Purchase Funnel
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