Uwe Gutschow

And today's Twitter spam award goes to.... @Chrysler

that's only half ... here's the rest  

Why not just link to the press article? 

Terminator Twitter Game

SMS games are nothing new, but this is the first time I've seen a Twitter game to this scale.

This game is part of the launch campaign for Terminator Salvation.

It keeps score on the main site for actions performed in response to their twitterfeed.

It's kinda geeky, but fits perfectly with the type of audience that would watch this movie. Great idea!

Dear YouTube, I know you gotto pay the bills...

... but seriously?

Nike+ Men vs Women

This is a great idea. 

Utilizing the competitive spirit of athletes and the rivalry between sexes. A simple idea that is sure to get a lot of attention and involvement.

Geico Gecko seeking YouTube fame

At first when I read about how the Geico Gecko had been included into popular YouTube vids I thought: "That's kinda interesting".

But then when I looked at the actual clips I realized they've just tried to capitalize on existing internet talent. Not a bad idea, but when the talent and clips are old (read outdated) how is that relevant?

Remember the Numa Numa Guy... barely (nearly 3 years old by now). Same with Noah who took a picture of himself every day for 6 years.

I applaud them for using the iconic Gecko in a subtle way and not trying to 'own' or change the entertainment value of the clips. But seriously, why not look at the up and coming videos and talent on YouTube and integrate with the 'next big thing'?

Probably because there's no sure why of knowing what's going to be the next big thing? Although there are ways that will help you track how quickly certain clips are gaining popularity - YouTube's "Rising Videos' is one way.

So the agency decided to rather go with clips/talent that had existing credibility. Not bad, but could've been better  if the objective is to try to insert themselves into pop culture.

Kudos to the client for not trying to overtly brand or place sales messaging on the clips.

Here are some of the clips, in case you haven't seen them:

Facebook finally bigger than Myspace in the US

This graph from Compete says it all.

Best Superbowl Ad created by amateurs!

That's right. User Generated Content beat out top ad agencies for this year's best Superbowl ad.

The Doritos spot was created by two non-advertising guys (seen in the photo's on the wall in the background) as part of a Doritos Crash the Superbowl competition. It got a 8.46 score, the highest ad meter score on USA Today's 2009 Ad Meter.

My favorite, a spot for Pepsi which is based on a SNL skit (MacGruber) from the popular show MacGyver. So essentially a skit of a skit. Didn't rank very well though: 44th out of 50 ads.

Whopper Sacrifice Facebook App blows up

I wasn't going to post anything about this, but now that Facebook has shut down the Whopper Sacrifice Facebook app...

Burger King created an app that encourages people to remove 10 of their Facebook friends for a free Whopper. I guess this is all in line with proving how badly people want a whopper.

In less than a week 233,906 friends were removed by 82,771 people. So, in numbers terms this appears to have been successful, right?

Once you removed a friend it actually notified them of the 'sacrifice', to help spread the viral nature of it. This kind of notification violates Facebook's privacy policy and to be honest probably hurt a few people's feelings.

I tend to agree with Facebook on this one. Facebook is about connecting people better and more efficiently. This idea goes against that. 

It's an entertaining stunt, but not very valuable, unless you think giving up 10 facebook friends to get a free burger is worth it.

Ford Flex Photo Lab iPhone Application - very useful!

This is not exactly up to the minute new, but after being in Patagonia for a month it's all new to me!

Ford Motor Company has developed a very useful iPhone Application. It's called Ford Flex Photo Lab and it's had over 70,000 downloads.

Essentially you can apply 'photoshop'-like filters to photos on your iphone.  

This is great because they have given people a useful tool. The app also contains information about their new Flex model, 360 spins, gallery, etc.

The app was developed by Tao Agency.  Awesome work.

Design your own Cellphone

Nokia has created a website where you can design and buy your own Nokia 7310 Supernova.

At this stage it  looks like you can only design the cover :(

Would be great if you could decide what features the phone should come installed with. Either way it's another great way of adding usefulness to people's lives by giving them the tools to customize.

visit the website here: http://83.150.66.193/Campaigns/UK/build.html